PPC – Pay Per Click Advertising

Paid search advertising or PPC (Pay Per Click) has the potential to attract highly relevant visitors to your website, helping you to increase sales and generate more leads. Achieving a profitable PPC campaign however is challenging, requiring you to manage the cost of clicks and keyword targeting whilst reducing overall PPC spend. When competition is fierce and you have to stay ahead of a steep learning curve and your competitors, experienced professional management is the answer.

Through understanding your business and selecting the keywords relevant to your offering, it’s possible to reorganise your campaign to maximise its performance. Our PPC management helps you to target only the kind of the visitors you need, presenting them with consistent messaging throughout their user journey. By tracking every aspect of your campaign, we refine the messaging and optimise key elements to improve ROI.

From understanding your business USPs to creating relevant ads and landing pages, Coast Digital PPC campaign management can provide: 1) Keyword research & targeting. 2) Campaign organisation. 3) Ad group creation. 4) PPC ad creation. 5) Landing page creation. 6) Testing & refinement. 7) Reporting & analysis.