Content Marketing

The power of content marketing

At Coast Digital, we specialise in creating practical content marketing strategies that can be promoted across multiple channels to achieve your business objectives.

User research for successful content marketing

The first step of a successful content marketing strategy is to research your audience by identifying the subjects which concern them the most. Then comes consideration as to how these subjects fit into the buying cycle. Finally, a strong content strategy needs to relate subjects to issues, and issues to assets.

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